The 451 Take
eXalt is addressing a key problem common to most B2B organizations. The company has several things in its favor. Conversational interfaces are becoming increasingly relevant but activity is concentrated mostly on B2C and (to a lesser extent) business-to-employee (B2E) chat bots and applications. When it comes to B2B, there are not many examples and because it involves manual processes with many steps and individuals, this process is ripe for disruption. The company has developed technology that has proven effective to address this challenge and eXalt has several live deployments to serve as proof of concept. Furthermore, the complexities in B2B sales give eXalt a lead in this emerging space. Its main challenges will be articulating its value proposition and creating awareness to effectively execute its go-to-market strategy.