February 2018 - Why B2B Needs Knowledge Bots instead of Chat Bots

Chat Bots are being viewed as one of the best methods to engage customers in B2C by offering instant response times in an easy to use conversational interface. However, these traditional chatbots are not equipped to address the complex requirements of today’s B2B customers who expect in depth answers to their questions. To address this, companies need to incorporate the use of KNOWLEDGE BOTS, not CHAT BOTS into their customer experiences. A Knowledge Bot is capable of adapting the dialog for complex conversations based on knowledge-based Rules more extensively than a Chat Bot.

Medium

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